![]() ![]() Who you are: Remember, your About Us page is the one area that tells your audience who YOU are.However, they can also directly reflect your success (i.e., years in business, items sold to-date, clients helped to-date, etc.). Supporting stats and facts: Are there any facts or numbers that you can include to drive your mission home? These values may be in relation to why you developed your brand.When you have proof that customers love what you're doing, proudly display it to instill confidence in new shoppers. Awards and press: The milestones you have already reached are very telling, as they show your audience that you're serious about running a successful business with quality goods and services.Whatever the case may be, this is your time to shine as you strengthen the value of your brand. ![]() Consider also offering greater insight into the materials you source, or showcasing a charity you work with that speaks to your target audience. Your core business model: Provide a brief summary of your Unique Selling Proposition. ![]() When creating your About Us page, be sure to include the following elements. While you can't sell products from your About Us page, the information on this page can help push customers closer to a sale without even seeing what you have to offer. 5 Elements to Include in Your About Us Page WHY would a potential client or customer want to buy from you? Put a face to the name, bridging the gap between you and your audience. Based on the story you tell, you will paint a picture that represents who you are as a brand.
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AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |